TALKS 2021


Welcome to the 2nd annual conference where we exchange ideas, learn and grow with industry expertise in areas designed to deal with some of the biggest concerns of artists during the pandemic. Taking place digitally on Zoom this year, Sauga City Music Conference will be free with registration on Eventbrite. 

Keynote Address

Livestreaming on Social Media Platforms for Profit

Presenter: Karen Allen, author of Twitch for Musicians Second Edition: A Step-by-Step Guide to Producing a Livestream, Growing Audience, and Making Money as a Musician on Twitch.

Date: March 26, 2021
Time: 2pm – 3:30pm



Recording at Home... Like a Pro

Presented in association with Mississauga Arts Council

Recording from home doesn’t need to be frustrating, and you can even build a great home set-up without breaking the bank. Join musicians Mark Kelso and Matt Zaddy for this webinar, and hear their tales of success, lessons learned, mistakes to avoid, and more at this webinar. Got questions about the best USB Microphone or the best software? Yep, they can help with that too!

Date: March 23, 2021
Time: 7:00pm – 8:30pm

Panel Discussion

Digital Strategies for Artists to Reach a Diverse Audience

This panel will share their insights on ways you can grow and effectively target your audience successfully, especially with the pandemic forcing many artists to transition online, if they are not already there. And if they are there, how to achieve success. Your personal brand is crucial and you must be clear and strategic in order to achieve success.

Panelists: Nikita Wagh, MBA, Social Data Analytics, OCAD University; Marc Goode, Digital Marketing, owner, Rayarc; Belinda Brady, Music & Digital Marketing Coaching,; Chenele McFarlane, Certified Career Strategist, TEDx Speaker & Writer.

Date: March 19, 2021
Time: 1pm – 2:30pm

Photo Credit: Lechon Kirb.

Panel Discussion

Overcoming Challenges Faced by BIPOC Artists in the Music Industry

The pandemic and the BLM protests have placed conversations about equity on the table of topics we need to examine. All artists have been affected as a result of the pandemic, however, many Black artists say they face a tougher time navigating both of these situations. How do we overcome these situations? We asked our panelists to weigh in on this.

Panelists: Bushra Junaid, Ontario Arts Council; Demetrius Nath, Mississauga Music; David “Click” Cox, Music Manager & Artist consultant, Courtney “Uno” Allen, Artist Manager Demetrius Nath, Mississauga Music

Date: March 24, 2021
Time: 2pm – 3:30pm

Panel Discussion

Funding Support for Culturally Diverse Artists

This is a perennial favorite topic of discussion for emerging artists as they seek to find support for their music and their careers. Fortunately, we live in Canada where there exists some funding agencies that can assist. We will explore these opportunities with our esteemed panel.

Panelists: Aisha Wickham, Program Consultant, Ontario Music Office; Anthony Johnson, Project Coordinator, FACTOR; Dwayne Dixon, Interim Music Officer, Ontario Council, Corey Poole, Music Development Coordinator, City of Mississauga.

Date: March 25, 2021
Time: 2pm – 3:30pm

Photo Credit: Gordon Cowie

Keynote Address

Rap Music and Mental Health

Presenter, Alex Krosovich; Roy H. Park Doctoral Fellow, University of North Carolina Hussman School of Journalism and Media. Alex is also a Billboard #1 and RIAA- Platinum music producer. He will outline his research into the changing mental health conversation in popular rap music.

Date: March 26, 2021
Time: 2pm -3:30pm