Livestreaming on Social Media Platforms for Profit

Karen Allen, author of Twitch for Musicians Second Edition: A Step-By-Step Guide to Producing a Livestream, Growing Audience, and Making Money as a Musician on Twitch shared her expert knowledge and insights on Livestreaming on Social Media for Profit in a keynote address at the virtual Sauga City Music Conference on Zoom on March 17, 2021. Karen is also a strategy and business development consultant to tech start-ups in music and entertainment and has held executive positions at the RIAA, Mobile Ecosystem Forum, and TAG Strategic.

Digital Strategies for Artists to Reach a Diverse Audience

Digital Strategies for Artists to successfully reach their audience online has become increasingly important and essential with the acceleration of technology during the pandemic. Our knowledgeable panelists: Nikita Wagh, MBA, Social Data Analytics, OCAD University; Marc Goode, Digital Marketing, owner, Rayarc; Belinda Brady, MBA, Music & Digital Marketing Coaching,; Chenele McFarlane, Certified Career Strategist, TEDx Speaker & Writer, brought diverse, real world experiences and ideas to the discussion on what it takes to succeed in this rapidly changing world.


Presented in association with Mississauga Arts Council

Recording from home doesn’t need to be frustrating, and you can even build a great home set-up without breaking the bank. Join musicians Mark Kelso and Matt Zaddy for this webinar, and hear their tales of success, lessons learned, mistakes to avoid, and more at this webinar. Got questions about the best USB Microphone or the best software? Yep, they can help with that too!

Overcoming Challenges Faced by BIPOC Artists in the Music Industry

The Canadian Survey on Business Conditions revealed that the arts, entertainment, and recreation industry was one of the three most severely impacted industries on all survey indicators as a result of the pandemic.

The Covid-19 pandemic and the death of George Floyd and the BLM protests have placed conversations about racism, equity and inclusion on the table of topics we need to examine. While all artists are affected as a result of the pandemic, many Black artists face a tougher time navigating both of these situations. How do we overcome these situations? Focusing on some solutions required to get ahead in this industry, we asked our panelists to weigh in on this.

Panelists: Bushra Junaid, Ontario Arts Council; Demetrius Nath, Mississauga Music; David “Click” Cox, Music Manager & Artist consultant, Courtney “Uno” Allen, Artist Manager Demetrius Nath, Mississauga Music

Funding Support for Culturally Diverse Artists

This is a perennial favorite topic of discussion for emerging artists as they seek to find support for their music and their careers. Moreso for the moment we live in which is the COVID-19 pandemic. In Canada, artists were among the hardest hit along with frontline workers. No live gigs or festivals were allowed to take place for the past year. Fortunately, we live in Canada where there exists some funding agencies that can assist. But for most artists, this was not enough. We gathered several representatives from various funding agencies to explore these opportunities to access these opportunities.

Panelists: Aisha Wickham, Program Consultant, Ontario Music Office; Anthony Johnson, Project Coordinator, FACTOR; Dwayne Dixon, Interim Music Officer, Ontario Council, Corey Poole, Music Development Coordinator, City of Mississauga.

Keynote Address


Alex Kresovich is a Roy H. Park Fellow and Ph.D. student in the UNC Hussman School of Journalism and Media. His work focuses on the influence of popular music which references anxiety, depression and suicidal thoughts on adolescents’ mental health attitudes and behaviors. His research is published in JAMA Pediatrics, the Journal of Health Communication, and Health Communication.

In addition to his research and teaching work, Kresovich is an RIAA platinum-certified and Billboard No. 1 music producer who has collaborated with Panic! at the Disco, Cee Lo Green, X Ambassadors, Niykee Heaton, MAX, Hoodie Allen, Snow that Product, Chris Webby, and Jocelyn Alice. He also serves as partner and the chief marketing officer for The Cut Buddy.

Alex outlines his research into the changing mental health conversation in popular culture led by rap artists.